As an Indian born, Hita had always been around colors and dramatic emotions, which now shows in her Artwork. She not only creates but also designs her artwork from scratch through her self-creative process. She strives for creative satisfaction and makes sure to give that a unique twist in all her work, be it a commercial or editorial project. Her niche is working with colors, paint and following her intuition i.e. being spontaneous in the creation. She has experience in creative direction and conceptualization.
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​Worked with some big brands for their campaign:
Sephora India, Carat Lane, Sony Music, Anita Dongre, Marks & Spencer, Instagram, Aroka, Pepe jeans,
Jodi Life, Cotton World, Dorothee Sausett, Global Desi, AND, Ajio.
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Worked on Web Series named 'Four Years Later' (SBS Australia) as Makeup & Hair Designer
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Magazines:
W, King Kong, Vogue China, Verve India, Journey of Objects
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Fashion Shows:
Jonathan Cohen SS'20 (NYFW, 2019); Manish Malhotra (2018)
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